NESTOPAR PRIVATE LIMITED

1. Overview & Scope

Nestopar Private Limited ("Nestopar", "we", "us", "our") operates India's integrated super app, combining long-form social video (Connect), short-form video (Minix), e-commerce (Shop), hyperlocal business discovery (Pro), social networking (Social), and AI-powered hiring (JobNest) on a single platform. Businesses, brands, sellers, agencies, and individuals can reach Nestopar's users by running paid advertisements through Nestopar Ads Manager (nestopar.com/ad-manager).

This Advertising Policy ("Policy") governs all advertising activity on the Nestopar platform. It applies to:

• All advertisers who create or manage campaigns on Nestopar Ads Manager.
• All agencies, media buyers, and marketing partners acting on behalf of an advertiser.
• All third parties who submit creative assets, landing pages, or targeting parameters for use in a Nestopar campaign.
• All Shop sellers who use Advertising Wallet credits or paid campaigns to promote their products.
• All employers and recruiters who use JobNest hiring promotion.

This Policy should be read together with Nestopar's Terms of Service, Community Guidelines, Privacy Policy, and any product-specific seller or employer agreements, all of which are incorporated by reference.

Why This Policy Exists

Advertising on Nestopar reaches real people making real decisions about what to buy, which jobs to apply for, which businesses to visit, and what content to trust. We are committed to ensuring that every advertisement on our platform is:

• Honest - accurate, substantiated, and not misleading.
• Legal - compliant with all applicable Indian laws and regulations.
• Safe - free from content that could harm users, children, or communities.
• Respectful - treating users with dignity and not exploiting vulnerabilities.

We build these rules to protect users, advertisers, and the integrity of the Nestopar platform. Violations damage trust and may expose users or Nestopar to harm, which is why enforcement is firm and consistent.

Scope of Application

This Policy applies to all ad formats and placements across all Nestopar products. A campaign approved on one product does not carry automatic approval for another. Each product placement is subject to product-specific rules in Section 12.

Nestopar reserves the right to interpret this Policy at its sole discretion. Where a situation is not expressly covered, we apply the spirit and intent of the policy - protecting user safety, legal compliance, and platform integrity.

2. How Our Ad Platform Works

Fixed Pricing - No Bidding, No Auctions

Nestopar uses a fixed-rate pricing model. The price displayed in Ads Manager when creating a campaign is the exact price you pay. There is no auction, no real-time bidding (RTB), no dynamic CPM or CPC fluctuation, and no competitor-based price variation. Your budget is 100% predictable.

Pricing is set by Nestopar and may vary by product (Connect, Minix, Shop, Pro, Social, JobNest), ad format, placement, targeting geography, and campaign duration. Current pricing is always displayed in Ads Manager before payment.

Prepaid Model

All advertising on Nestopar is prepaid. Your campaign budget is charged at the time you submit the campaign. No post-pay billing, credit facilities, or invoice-terms are available unless you have executed a separate written Insertion Order or Agency Agreement with Nestopar.

• Minimum campaign budgets apply per product and format displayed in Ads Manager.
• There is no maximum spend limit per campaign unless you set one.
• Your Advertising Wallet may be topped up at any time and the credit used across campaigns.

Delivery & Performance

Once your campaign is approved, Nestopar will begin delivery in accordance with the parameters you have set - targeting, budget, start date, end date, and placement. Delivery is governed by Nestopar's internal delivery algorithm, which optimises for reach and relevance within your targeting parameters.

Nestopar does not guarantee any specific number of impressions, clicks, leads, conversions, job applications, store visits, calls, downloads, installs, or any other business outcome. Performance depends on factors outside Nestopar's control - including creative quality, targeting choices, landing page experience, product pricing, offer attractiveness, competition, and market conditions. Delivery estimates shown in Ads Manager are indicative only and are not contractual commitments.

Non-Refundable Once Ads Start

All amounts paid to Nestopar for advertising are strictly non-refundable once your campaign has been submitted for review, approved, or has begun delivery - whichever occurs first. This rule applies regardless of: actual impressions delivered, clicks received, conversions achieved, early campaign cancellation, change in business strategy, dissatisfaction with results, force majeure, technical issues on your own website or landing page, or account suspension due to a policy violation.

Unspent budget from paused or cancelled campaigns remains in your Advertising Wallet as credit (valid for 12 months from original payment date). It is not refunded to your bank account, payment card, or UPI. This is a material condition of the advertising contract under Section 2(d), Indian Contract Act, 1872.

Ad Products & Placements

Campaign Lifecycle

3. Advertiser Eligibility & Account Requirements

Who Can Advertise

Any of the following may advertise on Nestopar, subject to verification:

• Registered companies, LLPs, and partnerships with a valid CIN/LLPIN and PAN.
• Sole proprietorships with a valid GST registration or trade licence.
• Registered NGOs and Section 8 companies with 12A/80G certificates.
• Freelancers and individual professionals for personal brand and service promotion only.
• Agencies and media buyers holding a written Letter of Authority from the brand they represent.
• Government bodies and PSUs with official authorisation on government letterhead.
• Political parties and candidates - subject to full compliance with Section 10 of this Policy.

Account Registration Requirements

To run ads on Nestopar Ads Manager, you must:

1. Register with your real business or personal identity. Fictitious or impersonation accounts are not permitted.
2. Provide a valid business email address and a working Indian mobile number.
3. Complete Nestopar's advertiser KYC process (see below).
4. Accept this Policy and Nestopar's Terms of Service.
5. Maintain a positive Advertising Wallet balance before campaigns can go live.

KYC (Know Your Customer) Requirements

Nestopar conducts KYC verification on all advertiser accounts. The following documents are required:

Nestopar may request additional documents at any time. Providing false, forged, or outdated documents constitutes a material breach and will result in immediate account termination and possible referral to authorities under BNS 2023 Section 318 (cheating) and the IT Act, 2000.

Agency & Third-Party Access

• Agencies must submit a signed Letter of Authority (LoA) for every brand account they manage. The LoA must state the scope of access and campaign spend authority.
• The agency and the brand are jointly and severally liable for all campaigns run under the brand's account. Nestopar does not recognise verbal or email-only authorisations - a formal LoA on agency letterhead signed by both parties is required. Sub-agency arrangements must be disclosed; Nestopar reserves the right to refuse sub-agency relationships.
• All campaigns run by an agency are subject to the same Policy as campaigns run directly by the brand.

Account Conduct

• One business entity may operate multiple advertiser accounts only with Nestopar's prior written approval.
• Circumventing a suspended or banned account by creating a new account is prohibited and will result in permanent bans on all associated accounts.
• Account sharing with unverified third parties is prohibited.
• Advertisers must keep contact information, KYC documents, and bank details up to date. Nestopar may require re-verification of any account at any time.

4. Ad Review Process

How We Review Ads

Every campaign submitted to Nestopar Ads Manager goes through a review before it goes live. Our review checks compliance with this Policy, applicable Indian law, and platform-specific standards. Review is performed by a combination of automated systems and human reviewers.

We review:

• Ad creative - images, videos, text, headlines, body copy, and call-to-action.
• Landing page - the destination URL must be functional, safe, and accurately represent the ad.
• Targeting parameters - some targeting combinations are restricted or require pre-approval.
• Advertiser identity - we verify the account against the campaign category.
• Documents - for restricted or special categories, we check submitted documentation.

Review Timelines

Nestopar does not guarantee any specific review time. Submitting a campaign for review is not a guarantee of approval. Time-sensitive campaigns should be submitted well in advance. Nestopar is not liable for any losses arising from delayed review or rejection of a campaign.

What Happens After Review

• Approved: Your campaign goes live as scheduled. You receive an in-app and email notification.
• Approved with edits: Minor changes may be made by Nestopar (e.g., correcting a disclosure). You will be notified of any changes.
• Rejected: You receive a rejection notice with the specific reason. You may edit and resubmit. The original payment remains in your Ads Wallet.
• Held for documents: Your campaign is paused pending submission of required documentation. You have 5 business days to submit before the campaign is cancelled.

Ongoing Monitoring

Approved ads are monitored continuously throughout their run. Nestopar may pause or remove a live campaign at any time if:

• User reports indicate the ad or landing page violates this Policy.
• Regulatory instructions require removal.
• The advertiser's account compliance status changes.
• The ad or landing page is updated after approval in a way that introduces a violation.
• Automated systems detect a policy signal that was not caught at initial review.

Pausing or removing a live campaign does not entitle the advertiser to a refund of spent budget.

5. Creative & Technical Specifications

All ad creatives must meet both this Policy and Nestopar's technical specifications. Creatives that do not meet specs may be automatically rejected or resized, which can affect quality. Always follow current specs available in Ads Manager.

Image Ads

Video Ads

Text & Copy Standards

Landing Page Requirements

The URL your ad directs users to must meet these requirements:

• Functional: The page must load within 5 seconds on a standard mobile connection.
• Relevant: Page content must match the ad's promise. A user who clicks "Buy Shoes" must land on a shoe product page not a generic homepage.
• Safe: No malware, phishing content, or unwanted download prompts.
• Mobile-optimised: The majority of Nestopar users are on mobile. Non-mobile-optimised pages may be rejected.
• Legal: The page must comply with all Indian laws - Consumer Protection Act, IT Act, DPDP Act, etc.
• No pop-unders or interstitials that block the back button or trap the user.
• Contact details, return/refund policy, and pricing must be visible without extra clicks.

6. Targeting Policies

Nestopar Ads Manager offers several targeting options. All targeting must be used lawfully and in accordance with user consent requirements under the DPDP Act, 2023.

Permitted Targeting

Prohibited Targeting Practices

• Targeting users under the age of 18 for any purpose - DPDP Act, 2023 Section 9.
• Using sensitive personal data categories (health, religion, caste, sexual orientation, biometric data) as targeting inputs or exclusion criteria.
• Targeting users based on their caste, religion, or community to show different prices, products, or job opportunities.
• Creating Custom Audiences from data scraped, purchased, or obtained without explicit user consent.
• Using job, housing, or credit ads with demographic exclusions that constitute unlawful discrimination.
• Targeting users in ways designed to exploit a known vulnerability - e.g., targeting gambling ads to users who have searched for addiction recovery.
• Using location targeting to harass or stalk specific individuals.
• Political ads may not use behavioural or interest-based targeting - geographic and demographic only (see Section 10).

Custom Audience Upload Rules

When uploading a customer list to create a Custom Audience, you warrant that:

6. Every person on the list has provided explicit, informed, and freely given consent to receive marketing from you.
7. The consent was obtained in compliance with the DPDP Act, 2023, and any applicable sector-specific regulations.
8. You will delete the list from Ads Manager if any individual withdraws consent.
9. The list does not include individuals who have previously opted out of your marketing communications.
10. You will provide evidence of consent if requested by Nestopar or any regulatory authority.

Uploading a list without valid consent is a violation of the DPDP Act, 2023. Penalties under the Act can reach ₹250 crore. The advertiser bears full liability; Nestopar will cooperate with the Data Protection Board of India in any investigation.

7. What You Can Advertise - Permitted Categories

The following product and service categories are permitted on Nestopar, subject to our content standards and any category-specific conditions listed below. All ads must still comply with Sections 13 and 14 regardless of category.

8. What We Don't Allow - Prohibited Content

The following are absolutely banned on Nestopar across all products, all ad formats, and all campaign types. No exceptions apply. Violations result in immediate campaign removal, account suspension, forfeiture of unspent budget, and, where required by law, referral to regulators or law enforcement.

8.1 Tobacco, Smoking & Nicotine Products

We don't allow:

• Cigarettes, cigars, bidis, kreteks, and all forms of combustible tobacco.
• E-cigarettes, vapes, e-hookah, ENDS (Electronic Nicotine Delivery Systems).
• Chewing tobacco, gutka, khaini, pan masala, and related smokeless tobacco.
• Nicotine pouches, nicotine patches, or nicotine gum advertised for non-cessation purposes.
• Hookah bars or lounge promotions.
• Any brand or product that is associated with tobacco even through surrogate/proxy advertising.
• Tobacco accessories (speciality lighters, rolling papers, pipes) where the primary use is tobacco consumption.

Legal basis: COTPA, 2003; Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade, Commerce, Production, Supply and Distribution) Act.

8.2 Alcohol & Alcoholic Beverages

We don't allow:

• Beer, wine, spirits, country liquor, craft beer, hard seltzer, and all fermented/distilled beverages.
• Ads for alcohol brands using non-alcoholic product surrogates (soda water, music, merchandise).
• "Responsible drinking" campaigns that are functionally brand awareness ads for alcohol.
• Alcohol delivery apps or services.
• Bar, nightclub, or liquor outlet promotions.

Legal basis: Cable TV Networks Rules, 1994 Rule 7(2)(viii); State Excise Acts; ASCI Code.

8.3 Illegal Drugs & Narcotics

• Cannabis, marijuana, ganja, bhang (except licensed Ayurvedic formulations within AYUSH rules).
• Cocaine, heroin, methamphetamine, and all NDPS-listed substances.
• Synthetic cannabinoids, synthetic opioids, and "designer drugs".
• Drug paraphernalia - bongs, pipes, rolling papers marketed primarily for illegal drug use.
• Products marketed using drug-culture terminology or imagery to promote illegal substance use.

Legal basis: Narcotic Drugs and Psychotropic Substances Act, 1985 (NDPS Act).

8.4 Prescription (Rx) Drugs

• Schedule H, H1, and X drugs without express CDSCO permission to advertise to consumers.
• Drugs that require a doctor's prescription being promoted as available without prescription.
• Comparison of prescription products without clinical trial backing.

Legal basis: Drugs & Cosmetics Act, 1940; Drugs & Cosmetics Rules, 1945.

8.5 Magic Remedies & Unproven Cures

• Products claiming to cure cancer, diabetes, HIV/AIDS, kidney disease, infertility, or any serious medical condition without CDSCO/AYUSH approval.
• Tantric or spiritual products claiming to cure disease, remove evil eye, or guarantee pregnancy.
• "Herbal" products with implied pharmaceutical claims without approved registration.

Legal basis: Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954.

8.6 Obscene & Adult Content

• Pornographic or sexually explicit images, videos, or text.
• Nudity presented in a sexual context, including AI-generated sexual imagery.
• Content that sexualises violence or presents non-consensual sexual scenarios.
• Services facilitating prostitution or sexual exploitation.

Legal basis: IT Act, 2000 Sections 67, 67A, 67B; BNS 2023.

8.7 Content Harmful to Children

• Any content exploiting, grooming, sexualising, or endangering minors.
• Targeting children under 18 with any behavioural, interest-based, or custom audience targeting.
• Ads for adult products (dating apps, alcohol, tobacco, gambling, financial products) served to under-18 audiences.
• Child labour, child marriage, or child trafficking promotion in any form.

Legal basis: POCSO Act, 2012; JJ Act, 2015; DPDP Act, 2023 Section 9.

8.8 Hate Speech & Incitement

• Content promoting enmity, hatred, or ill-will on grounds of religion, race, caste, community, sex, or language.
• Content that glorifies or incites violence against any group.
• Casteist slurs, communal dog-whistles, or coded hate speech.
• Content that dehumanises any ethnic, religious, or social group.

Legal basis: BNS 2023 Sections 196, 197, 299, 302; Constitution of India Article 19(2).

8.9 Defamation & False Light

• Content making false and damaging statements about any identified or identifiable person, brand, or organisation.
• Fabricated screenshots, fake reviews, or doctored images presented as factual evidence against a competitor.
• Comparative advertising that makes false factual claims.

Legal basis: BNS 2023 Sections 356-358; Indian Contract Act, 1872.

8.10 Counterfeit, Pirated & IP-Infringing Goods

• Fake, replica, or imitation products using another brand's trademark without authorisation.
• Pirated software, cracked applications, or unlicensed digital content downloads.
• Unauthorised streaming links or content aggregators hosting copyrighted material without licence.
• Designs, packaging, or trade dress that deliberately copies another brand.

Legal basis: Trade Marks Act, 1999; Copyright Act, 1957; IT Act, 2000.

8.11 Weapons, Explosives & Dangerous Items

• Firearms, rifles, pistols, revolvers, and all weapons regulated under the Arms Act.
• Ammunition, gun accessories (suppressors, extended magazines).
• Explosives, firecrackers (outside licensed festival sale periods), and explosive precursor chemicals.
• Tactical knives marketed as weapons; brass knuckles; illegal self-defence products.

Legal basis: Arms Act, 1959; Explosives Act, 1884.

8.12 Unlicensed Gambling & Betting

• Online casinos not authorised under applicable state law.
• Sports betting platforms without a valid state gambling or gaming licence.
• Fantasy sports platforms that do not hold required state approvals and do not operate as games of skill.
• Lottery schemes not conducted by a state government under the Lotteries (Regulation) Act, 1998.

Legal basis: Public Gambling Act, 1867; State gambling Acts; IT (Intermediary Rules), 2021.

8.13 Pyramid Schemes & Money Circulation

• Multi-level marketing schemes where income depends on recruitment rather than product sales.
• Chit fund advertisements not registered under the Chit Funds Act, 1982.
• Money-doubling, money-multiplication, or "invest ₹5,000 and earn ₹50,000" schemes.
• Prize-linked schemes violating the Prize Chits and Money Circulation Schemes (Banning) Act, 1978.

Legal basis: Prize Chits and Money Circulation Schemes (Banning) Act, 1978; SEBI regulations.

8.14 Cyber Fraud & Malicious Technology

• Phishing kits, credential-harvesting tools, or fake login page generators.
• Hacking tools, network scanners marketed for unauthorised access, or exploit frameworks.
• Spyware, stalkerware, or monitoring apps that operate covertly without the target's consent.
• Deepfake generation tools marketed for fraud, impersonation, or non-consensual intimate imagery.
• SIM cloning, IMEI spoofing, or call-masking tools for fraud.
• Fake investment apps, fake KYC portals, or OTP-harvesting apps.

Legal basis: IT Act, 2000 Sections 43, 66, 66C, 66D; BNS 2023; CERT-In guidelines.

8.15 Disinformation & Fabricated Content

• Deliberately fabricated news articles presented as real journalism.
• Health misinformation - false cures, fake outbreak claims, vaccine disinformation.
• Financial misinformation - fake regulatory announcements, fabricated company earnings.
• AI-generated or manipulated videos (deepfakes) of real people presented as authentic.
• Fake social proof - purchased reviews, fabricated user testimonials, bot-generated ratings.

Legal basis: IT (Intermediary Guidelines & Digital Media Ethics Code) Rules, 2021 Rule 3(1)(b).

8.16 Human Trafficking & Exploitation

• Ads facilitating bonded labour, forced marriage, domestic servitude, or sexual exploitation.
• Recruitment for overseas jobs that are a front for trafficking.
• Content normalising or romanticising trafficking.

Legal basis: BNS 2023 Sections 142-143; Immoral Traffic (Prevention) Act, 1956.

8.17 Wildlife & Endangered Species Products

• Products made from Schedule I wildlife - ivory, rhinoceros horn, tiger skin, leopard parts, rare birds, sea turtles.
• Live wildlife sold outside legally authorised channels.
• Zoo or safari promotions that facilitate exploitation of protected species.

Legal basis: Wildlife Protection Act, 1972; CITES.

8.18 Unlicensed Digital Lending

• Loan apps or credit products without a valid RBI Certificate of Registration for NBFC operations.
• Personal loan apps that charge hidden processing fees, access to contacts/photos, or use coercive recovery tactics.
• Any lending product that violates RBI Digital Lending Guidelines, 2022.

Legal basis: RBI Act, 1934; RBI Digital Lending Guidelines, 2022; PMLA, 2002.

8.19 Fake, Ghost & Advance-Fee Job Listings

• Job listings for roles that do not genuinely exist.
• Recruitment ads requiring applicants to pay a fee before being interviewed or considered.
• Work-from-home or data-entry schemes that promise income in exchange for a registration fee.
• Overseas job scams, especially those targeting first-time job seekers in Tier 2 and 3 cities.

Legal basis: BNS 2023; Consumer Protection Act, 2019; DPDP Act, 2023.

8.20 Surrogate & Proxy Advertising

• Using a permitted product (mineral water, soda, music album, clothing) as a vehicle to promote a banned product's brand identity.
• Brand extensions of tobacco or alcohol products where the extension is a thin disguise for the primary brand.

Legal basis: COTPA, 2003; ASCI Code of Self-Regulation; Cable TV Networks Rules, 1994.

8.21 Dark Patterns & Deceptive UX

• "Free" offers that auto-enrol users into paid subscriptions without prominent disclosure.
• Fake countdown timers designed to create false urgency.
• Bait-and-switch - advertising one product at a low price and substituting an inferior product at checkout.
• Confirmshaming - using emotionally manipulative "decline" button text (e.g., "No, I don't want to save money").
• Hidden charges added at checkout not disclosed in the ad.

Legal basis: Consumer Protection Act, 2019; CCPA Guidelines on Dark Patterns, 2023.

8.22 Discriminatory Advertising

• Job ads specifying or implying preferences based on religion, caste, gender, marital status, or community that are not a genuine occupational requirement.
• Housing ads excluding tenants on grounds of religion, caste, community, or dietary preferences.
• Credit product ads offering different rates or terms based on caste or religion.

Legal basis: Constitution of India Articles 15, 16; Equal Remuneration Act, 1976; SC/ST PoA Act.

8.23 Unapproved Health & Nutrition Claims

• "Boosts immunity", "prevents cancer", "reverses diabetes", "anti-ageing" without FSSAI or CDSCO approval.
• "Clinically proven" claims without peer-reviewed, published clinical trial evidence.
• "Detox", "cleanse", or "flush toxins" claims without scientific substantiation.

Legal basis: FSSAI Advertising and Claims Regulations, 2018; Drugs & Cosmetics Act.

8.24 Foreign Political & Electoral Interference

• Political or electoral content funded directly or indirectly by foreign sources.
• Ads by foreign nationals, foreign companies, or foreign-funded organisations intended to influence Indian elections.

Legal basis: Foreign Contribution (Regulation) Act, 2010 (FCRA); ROPA, 1951 Section 77.

Any category not listed above as "permitted" or "restricted" in this Policy is also prohibited by default. When in doubt, contact Nestopar Ads Compliance before submitting a campaign.

9. Restricted Categories - Prior Approval Required

Advertisers in these categories must obtain prior written approval from Nestopar's Ads Compliance team and submit the documents listed below before any campaign goes live. Campaigns submitted without prior approval will be rejected. Pre-approval does not guarantee that a specific creative will be approved.

10. Political Advertising

Political advertising on Nestopar is subject to the strictest standards on our platform. This section reflects the requirements of the Representation of the People Act, 1951 (RoPA), Election Commission of India (ECI) guidelines, and the Model Code of Conduct (MCC).

10.1 Who Can Run Political Ads

Only the following entities are eligible to purchase political advertising on Nestopar:

• National and state political parties recognised by the Election Commission of India under Section 29A, ROPA, 1951.
• Candidates who have been duly nominated in a notified election and have received an acknowledgement of nomination from the Returning Officer.
• Electoral trusts registered under the Electoral Trust Scheme, 2013.

Political ads from anonymous sources, unregistered political organisations, corporate entities seeking electoral influence, foreign nationals, foreign entities, or any source funded by foreign contributions are absolutely prohibited - FCRA, 2010; ROPA, 1951; ECI Guidelines.

10.2 Mandatory Pre-Campaign Documentation

All of the following must be submitted and approved before any political campaign goes live on Nestopar:

10.3 Targeting Restrictions for Political Ads

• Geographic and demographic (age, gender) targeting only. Behavioural, interest-based, and custom audience targeting is not permitted for political ads.
• Targeting must be consistent with the candidate's or party's actual constituency.
• Ads cannot use data from third-party data brokers or voter roll data.

10.4 What Political Ads Must Not Contain

• Appeals to voters on the basis of religion, race, caste, community, or language - ROPA, 1951 Section 123(3).
• False statements of fact about a candidate's personal character or conduct - ROPA, 1951 Section 123(4).
• Offers of gratification, gifts, or any form of bribery to voters - ROPA, 1951 Section 123(1).
• Exit poll results, vote count projections, or polling data during the restricted period - ROPA, 1951 Section 126A.
• Any political content in the 48 hours before polling begins and until polling ends in the relevant constituency - ROPA, 1951 Section 126.
• Paid news advertising disguised as editorial coverage or journalism.
• Fabricated quotes or statements attributed to any candidate, party, or public figure.
• Content funded by foreign contributions in any amount - FCRA, 2010.
• Deepfakes or AI-manipulated images/videos of candidates, officials, or voters.
• Anything that violates the Model Code of Conduct currently in force.

10.5 Outside Election Period

Political party brand awareness ads, policy communication, and service delivery ads may be run outside a formal election period without MCMC pre-certification, but still require:

• ECI Recognition Certificate.
• Party authorisation letter.
• Advertiser identity disclosure.
• Compliance with all general content standards in this Policy.
• No attack ads, personal attacks, or communally divisive content - these are prohibited year-round.

10.6 Spending Transparency

Nestopar will, when legally required, publish political ad spend data including advertiser name, ad content, targeting geography, and amount spent. This disclosure is compliant with ECI Digital Media Guidelines and IT (Intermediary Guidelines), 2021.

11. Financial Advertising

Financial advertising carries significant risk of consumer harm. Nestopar applies the highest standard of scrutiny to financial ads. Every financial advertiser must hold valid registration with the appropriate Indian regulator and include all mandated disclosures in every ad.

11.1 Eligibility Verification

Before any financial ad campaign goes live, Nestopar's Ads Compliance team will verify:

11. The advertiser's regulatory registration certificate (SEBI, RBI, IRDAI, AMFI, or other).
12. That the registration is current and not under regulatory action or suspension.
13. That the advertiser is authorised to offer the specific product being advertised.
14. That all mandatory ad disclosures are present and legible in the submitted creative.

11.2 Registration & Mandatory Disclosures by Category

11.3 What Financial Ads Must Never Say or Show

• "Guaranteed returns", "assured profits", "zero risk", or "risk-free investment" - SEBI (PFUTP) Regulations, 2003.
• Specific return percentages without stating these are historical/projected and subject to risk - e.g., "earn 30% per year guaranteed".
• "Double your money in 3 months", "triple your investment in a year", or similar compounding promises.
• "SEBI-approved scheme" or "RBI-approved product" unless the specific scheme or product is actually approved (not just the entity).
• "Government-guaranteed returns" unless the specific product is explicitly backed by the Government of India.
• Fabricated profit/loss screenshots, fake portfolio screenshots, or manipulated trade history presented as real.
• "Insider tips", "hot stocks", "sure-shot bets", "next multibagger", or equivalent language.
• Pressure tactics creating artificial urgency - "offer closes in 2 hours", "only 5 slots left" without factual basis.
• Testimonials from individual investors showing specific returns as typical without a proper performance disclaimer.
• Unregistered collective investment schemes, pool investments, or informal chit-fund variations.
• Crypto products advertised to audiences under 18 or marketed as "safe" or "government-backed".

Violations of SEBI (Prohibition of Fraudulent and Unfair Trade Practices) Regulations, 2003 can result in investigation, debarment, and substantial monetary penalties. Nestopar will report suspected violations to SEBI, RBI, or IRDAI and will cooperate fully with regulatory investigations.

11.4 Crypto & Virtual Digital Assets - Special Rules

In addition to Section 11.3, all VDA/crypto advertising must:

• Prominently display the mandated FIU-IND/MCA disclaimer (reproduced verbatim in 11.2 above) in every creative.
• Not be targeted at under-18 users under any circumstances.
• Not claim that any crypto asset is "regulated by SEBI" unless that specific instrument is a SEBI-regulated product.
• Not use aspirational lifestyle imagery (luxury cars, mansions, vacations) to imply that crypto returns are typical or guaranteed.
• Not target users who have shown interest in loan products, financial distress, or debt - exploiting financial vulnerability is prohibited.
• Not accept payment for crypto ads in crypto - advertising payments to Nestopar must be in INR through standard payment methods.

12. Product-Specific Rules

12.1 Connect - Long-Form Video & Social

Connect is Nestopar's long-form social video product. Ads run in the feed, in-video, and as sponsored posts.

• Promoted posts and sponsored content must include a clearly visible "#Ad" or "#Sponsored" label - ASCI Influencer Guidelines, 2021.
• In-video pre-roll ads (non-skippable) must be 15 seconds or shorter.
• Skippable in-video ads: the skip button must appear no later than 5 seconds into the ad.
• Ads cannot be placed against content that Nestopar has demonetised or content-warned.
• A promoted post that has a community guideline warning on its organic version cannot be boosted.
• Sponsored creator content must be disclosed by the creator in both their caption and in the ad label.
• Pay-per-view content promoted via ad must clearly show the unlock price in the ad creative.
• Ads promoting adult-content creator subscriptions are not permitted on Connect.

12.2 Minix - Short-Form Video

Minix hosts 90-second vertical videos. All Minix ads are in-feed (appearing between organic content).

• All Minix ads must be in 9:16 vertical format. Landscape or square videos will be automatically rejected.
• Maximum ad length on Minix: 90 seconds. Recommended length for engagement: 15-30 seconds.
• Non-skippable ads must be 15 seconds or shorter. Ads longer than 15 seconds must have a skip button after 5 seconds.
• Audio is on by default on Minix. Ads must be suitable for both sound-on and sound-off viewing (use captions).
• Thumbnail image selected must honestly represent the video content - click-bait thumbnails are prohibited.
• Ads must not artificially imitate the organic Minix experience to confuse users into thinking they are watching organic content.

12.3 Shop - E-Commerce Marketplace

Shop ads promote products listed on Nestopar Shop. Sellers can also use Advertising Wallet credits earned from Shop revenue.

• Only products that are genuinely in stock and available for purchase may be promoted.
• The price in the ad must match the checkout price exactly. Hidden charges (excessive shipping, COD fees not disclosed) are prohibited.
• FSSAI licence number must be visible on the product listing page for all food, beverage, and dietary supplement products.
• BIS certification must be displayed for regulated product categories.
• Shop ads must link directly to the specific product page not to your seller homepage or a generic search result.
• Products under active return dispute or with poor seller rating (below Nestopar's minimum threshold) may be ineligible for promotion.
• Seller's Advertising Wallet credits: Shop deducts a 5% platform fee on all orders; this fee is auto-credited to your Advertising Wallet and can be used exclusively for paid promotion on Nestopar. It cannot be withdrawn as cash.
• Products that violate Section 8 (Prohibited Content) cannot be listed on Shop and therefore cannot be advertised.
• Return and refund policy must be clearly stated on the product listing page before any ad can be approved.

12.4 Pro - Hyperlocal Business Discovery

Pro connects users with nearby businesses and local services. Ads appear in map and local search results.

• Your business must be genuinely operating at the advertised address at the time the ad runs. Closed businesses may not run Pro ads.
• Offers and deals advertised on Pro must be currently valid and must be honoured when a user visits in person.
• Location targeting must reflect your actual service area - you cannot target users 100 km away for a purely local service.
• Healthcare providers (clinics, doctors, diagnostic centres) must display valid NMC / state medical council / clinical establishment registration in their Pro business profile.
• Restaurants advertising on Pro must display a current FSSAI licence number.
• Real estate brokers on Pro must be RERA-registered agents.
• Pro ads must not claim to be the "#1" or "best" in a locality without third-party substantiation.

12.5 Social - Networking & Meet People

Social is Nestopar's social graph and community networking product, including the Meet People feature.

• Dating service ads are permitted but must not contain explicit or suggestive content.
• Ads on Social must not be designed to harvest user contact data in ways inconsistent with DPDP Act, 2023.
• The Meet People section must not be used to advertise services that facilitate sexual exploitation, trafficking, or escort services.
• Community and group ads must be relevant to the community's stated interest - irrelevant ads in niche communities will be rejected.
• Sponsored content from businesses must be clearly labelled and must not impersonate organic community posts.
• Ads for matrimonial services must comply with non-discrimination rules - they may not specify caste or religion as a required match criterion in ways that violate applicable law.

12.6 JobNest - AI-Powered Hiring

JobNest is Nestopar's hiring platform. Employer ads appear in job search results and the AI match feed.

• Every promoted job listing must be for a genuine, currently open role.
• Salary range must be stated accurately and reflect the actual offer range. "Salary as per industry standards" without a range is not acceptable for promoted listings.
• Job location must be accurate. Work-from-home roles must be marked as WFH/remote.
• Advance-fee recruitment - requiring applicants to pay any fee to apply, receive materials, or get an interview - is absolutely banned on JobNest (Section 8.19).
• Employers may not ask for Aadhaar, PAN, bank account, or financial information at the application stage.
• Candidate data (resumes, contact details, cover letters) uploaded to or received through JobNest may be used only for the specific promoted role - DPDP Act, 2023.
• Employer profiles must reflect the genuine legal name of the hiring entity. Ghost companies and fictitious employers are not permitted.
• Campus hiring campaigns targeting students must not use behavioural data of under-18 users.
• Promoted job listings that generate a high rate of user complaints for being irrelevant, misleading, or fraudulent will be delisted without refund.

13. Content Standards - Every Ad Must Meet These

13.1 Honesty & Accuracy

• All claims in an ad must be true, accurate, and not misleading at the time the ad runs.
• Statistics and data must come from credible, cited sources. "Studies show..." requires a real study.
• "Before and after" comparisons must represent typical results, not outliers, with individual-results disclaimer.
• Testimonials and reviews must be from real customers and must represent their genuine experience.
• Prices must be accurate and inclusive of all taxes and mandatory charges unless clearly indicated otherwise.
• Free trials must clearly disclose when and how they convert to paid subscriptions and how to cancel.
• Availability ("limited stock", "while stocks last") must be factually accurate.

13.2 Transparency & Disclosure

• Your brand name and logo must be clearly visible in every ad.
• Paid sponsorships and influencer partnerships must include #Ad, #Sponsored, or #PaidPartnership - ASCI Code.
• Ads must not be designed to look like editorial content, news articles, or organic user posts.
• All legally required disclosures must be in legible font - minimum equivalent of 8pt, in the same language as the main ad copy.
• For health products: disclaimers required by FSSAI or CDSCO must be included in every creative.
• For financial products: risk disclosures required by SEBI/RBI/IRDAI must be included in every creative.
• Affiliate links must be disclosed when the advertiser earns a commission from the promoted product.

13.3 Safe Destinations

• All ad click-through URLs must lead to a functioning, safe, and relevant destination.
• Destination pages must not contain malware, phishing content, or drive-by download scripts.
• Landing pages must not be gated behind a mandatory sign-up before the user can see what was promised in the ad.
• Destination content must match the ad - a user who sees an ad for trainers must land on a trainers product page, not your homepage.
• Broken links or 404 pages will result in the campaign being paused until fixed.

13.4 Visual & Audio Standards

• No strobing, rapidly flashing content, or content designed to induce photosensitive seizures.
• No gratuitous violence, gore, or content designed primarily to shock or disturb.
• No content that demeans individuals based on gender, physical appearance, disability, age, or personal characteristics.
• Music and audio in ads must be licensed. Using copyrighted music without a licence violates the Copyright Act, 1957.
• AI-generated imagery must not realistically depict real, identifiable people without their documented consent.
• Ads must be watchable with the sound off - important imagery or information must not be communicated through audio alone.

13.5 Children-Safe Standards

• Ads that may be seen by under-18 audiences must be age-appropriate.
• Products intended for adults (alcohol, tobacco, gambling, financial products, adult content) must never be shown to under-18 audiences.
• Ads should not use children or minors to promote adult products.
• Ads targeted to or likely seen by children must not use high-pressure, fear-based, or manipulative tactics.

14. Advertiser Warranties & Representations

By submitting a campaign to Nestopar Ads Manager, the advertiser represents, warrants, and undertakes to Nestopar Private Limited that:

15. You have full legal authority to advertise the product, service, job, or content featured in the campaign.
16. Your product, service, or content holds all government licences, registrations, and regulatory approvals required under Indian law at the time of advertising.
17. All claims made in your ad are true, accurate, substantiated, and not misleading.
18. All creative assets (images, videos, music, brand logos, and other content) used in your ads are either owned by you or used under a valid licence that permits the intended advertising use.
19. You have obtained all necessary consents under the DPDP Act, 2023 for any personal data used in targeting, including Custom Audiences.
20. Your advertising does not infringe the intellectual property rights of any third party.
21. Your ad and destination page comply with all applicable Indian laws including, but not limited to, the IT Act 2000, Consumer Protection Act 2019, DPDP Act 2023, BNS 2023, ASCI Code, and any sector-specific regulations.
22. If you are an agency, you hold a current, signed Letter of Authority from each brand on whose behalf you are running campaigns, and the brand is aware of and has approved the specific campaign.
23. You are not subject to any regulatory sanction, debarment, or legal prohibition that would prevent you from advertising the promoted product or service.
24. All information provided to Nestopar during account registration and KYC is true, accurate, and up to date.
25. You will notify Nestopar immediately if any of the above warranties become untrue during the campaign period.

These warranties survive the termination of the campaign or the advertiser's account. Breach of any warranty entitles Nestopar to terminate all campaigns and the account immediately, forfeit unspent Wallet Credits, and pursue indemnification for all resulting losses.

15. Indemnification & Liability

15.1 Advertiser Indemnification

You (the advertiser) agree to indemnify, defend, and hold harmless Nestopar Private Limited, its directors, officers, employees, agents, successors, and assigns from and against all claims, demands, actions, losses, liabilities, damages, fines, penalties, costs, and expenses (including reasonable legal fees) arising from or relating to:

• Any breach of this Policy or any applicable law by you or your agency.
• Any claim that your ad content, landing page, or promoted product infringes the intellectual property of a third party.
• Any consumer complaint, regulatory action, or enforcement proceeding initiated by CCPA, ASCI, SEBI, RBI, IRDAI, CDSCO, MeitY, or any other authority arising from your advertising.
• Any claim by a job applicant, customer, or user arising from your ad content or the product/service promoted.
• Any data breach or DPDP Act violation arising from your use of targeting, Custom Audiences, or retargeting on Nestopar.

15.2 Nestopar's Liability Cap

Nestopar's maximum aggregate liability to you for any claim arising from or related to advertising services is limited to the total ad spend you paid to Nestopar in the 30 calendar days immediately preceding the event giving rise to the claim. In no event will Nestopar be liable for indirect, incidental, consequential, special, or punitive damages including but not limited to lost profits, lost revenue, or lost business opportunity, even if Nestopar has been advised of the possibility of such damages.

15.3 No Liability for Campaign Outcome

Nestopar is not liable for any loss arising from the performance (or non-performance) of your campaign, including but not limited to: insufficient impressions, low click-through rates, failure to generate leads or sales, failure of a job listing to attract candidates, or any other business outcome. Nestopar's obligation is to deliver the ad within the platform to the best of its technical ability - outcome is not guaranteed or warranted.

15.4 Third-Party Content

If your ad promotes a third-party product (e.g., an affiliate product, a marketplace seller's product), you are responsible for ensuring that product's legal compliance. Nestopar does not verify the quality or safety of third-party products promoted through ads.

16. Payment, Billing & Tax

16.1 Accepted Payment Methods

16.2 Non-Refundability

All advertising amounts are non-refundable once the campaign has been submitted for review, approved, or has begun delivery - whichever occurs first. This non-refund rule applies without exception to:

• Dissatisfaction with campaign performance or results.
• Campaign paused or cancelled by the advertiser.
• Campaign removed by Nestopar for policy violation.
• Force majeure events (internet outages, natural disasters).
• Technical issues on the advertiser's own website or landing page.
• Change of business strategy, product launch delay, or marketing plan change.
• Account suspension due to policy violation or KYC failure.

This is a material condition of the advertising agreement under Section 2(d), Indian Contract Act, 1872.

16.3 Unspent Budget & Wallet Credits

• Unspent budget from paused or cancelled campaigns remains in your Advertising Wallet.
• Wallet Credits are valid for 12 months from the original payment date.
• Wallet Credits are non-transferable between accounts.
• Wallet Credits cannot be converted to cash or refunded to a bank account.
• Shop Advertising Wallet credits (from 5% platform fee) follow the same non-cash rules.
• Credits from multiple payments stack in the same Wallet and are consumed in FIFO order.

16.4 3-Month Delivery Assurance

If an approved, actively running campaign (not paused, modified, or restricted by the advertiser) fails to consume its full budget within 3 calendar months from the campaign start date solely due to Nestopar's delivery limitations, Nestopar will transfer the unconsumed balance to your Advertising Wallet as credit. This is a goodwill provision - it is not a cash refund and does not constitute a guarantee of delivery performance. Nestopar may modify or withdraw this provision with 30 days' written notice.

16.5 GST & Tax Compliance

• All advertised prices on Nestopar Ads Manager are exclusive of GST. Current applicable rate: 18% (CGST 9% + SGST 9%, or IGST 18% for inter-state) under SAC Code 998361 - Online Advertising Services.
• Tax invoices issued per Section 31, CGST Act, 2017.
• B2B advertisers with a valid GSTIN may claim Input Tax Credit (ITC) on GST paid Section 16, CGST Act, 2017, subject to conditions.
• TDS applicability: TDS on advertising payments to Nestopar is the advertiser's responsibility under Section 194C (1% individual/HUF, 2% others) or Section 194J (10% professional services) as applicable. Deduct TDS on the base amount excluding GST CBDT Circular No. 23/2017.
• Section 194R (10% TDS on benefit/perquisite) may apply to Advertising Wallet credits received by Shop vendors - consult your tax adviser.
• TCS: Nestopar deducts Tax Collected at Source (TCS) at 1% (or prevailing rate) on Shop vendor orders per GST law.
• Vendor settlements on a 15-day cycle: pending orders reconciled, platform fee deducted, TCS deducted, net amount settled to your registered bank account.
• Nestopar's PAN and TAN are available on request for TDS certificate purposes. Form 16A must be issued by the advertiser to Nestopar within 15 days of the relevant Form 26Q due date.
• International advertisers (non-Indian entities): TDS under Section 195 at applicable treaty/domestic rate; GST under Reverse Charge Mechanism (RCM) may apply to you.

16.6 Chargebacks & Disputed Charges

Initiating a chargeback with your bank or payment provider for advertising charges that were correctly billed under this Policy constitutes a material breach of contract. Nestopar will contest all such chargebacks and will recover the disputed amount plus 25% as liquidated damages under Section 74, Indian Contract Act, 1872. Repeated or fraudulent chargebacks will result in permanent account termination and may be reported to law enforcement under the IT Act, 2000 and BNS 2023.

16.7 Invoicing & Billing Disputes

Tax invoices are issued electronically via Ads Manager and to the registered email address within 48 hours of payment. If you believe an invoice is incorrect:

26. Raise a billing dispute within 30 days of the invoice date via Ads Manager or the Grievance Officer contact in Section 21.
27. Provide your invoice number, the disputed amount, and a clear explanation.
28. Nestopar will investigate and respond within 15 business days.
29. No payment may be withheld pending a billing dispute - withholding payment does not suspend the non-refund obligation.

17. Data Protection & Privacy

17.1 Nestopar's Data Practices

Nestopar processes user data in compliance with the Digital Personal Data Protection Act, 2023 (DPDP Act). User data used for ad targeting is processed under valid consent obtained by Nestopar through its user-facing Privacy Policy. Nestopar does not sell raw user data to advertisers.

17.2 Advertiser Data Obligations

As an advertiser on Nestopar, when you use targeting tools, Custom Audiences, or retargeting, you:

30. Act as an independent Data Fiduciary under the DPDP Act, 2023 for data you collect on your own platforms.
31. Must ensure that all personal data you upload to Nestopar (e.g., Custom Audience email/phone lists) was collected with explicit, informed, and freely given consent that covers the intended use for targeted advertising.
32. Must not upload sensitive personal data (health, financial, religious, biometric) as Custom Audience input - Nestopar's systems will reject such uploads, but the advertiser remains responsible.
33. Must comply with all data subject rights under the DPDP Act - including the right to withdraw consent and the right to erasure.
34. Must promptly notify Nestopar of any data breach involving personal data obtained from Nestopar or used in Nestopar targeting.

17.3 Children's Data

Nestopar does not knowingly allow targeting of users under the age of 18. Advertisers must not use any targeting parameter designed to reach under-18 audiences. Advertising products or services intended for adults to users who may be under 18 is prohibited. DPDP Act, 2023 Section 9 prohibits processing of children's personal data without verifiable parental consent - penalties can reach ₹200 crore for violations.

17.4 Tracking Pixels & SDKs

If you deploy Nestopar's conversion tracking pixel or any other tracking technology on your website or app to measure ad performance:

• You must disclose this to your users in your own privacy policy.
• You must obtain valid user consent before deploying the pixel where consent is required.
• You must provide users with a means to opt out of tracking.
• You are responsible for the lawful deployment of the pixel on your owned properties.

18. Intellectual Property

18.1 Your Content

You retain all intellectual property rights in the creative assets you submit to Nestopar (images, videos, copy, brand elements). By submitting a campaign, you grant Nestopar a non-exclusive, royalty-free, worldwide licence to display, reproduce, store, and transmit your ad content solely for the purpose of running the campaign during its scheduled period. This licence ends when the campaign ends.

18.2 Your Warranties on IP

• You warrant that you own or hold a valid licence to all creative assets used in your ads - including background images, music, video footage, fonts, brand logos, and any person's likeness.
• You warrant that your use does not infringe any third party's copyright, trademark, design right, or right of publicity under Indian law, including the Copyright Act, 1957 and the Trade Marks Act, 1999.
• Using popular songs, movie clips, sports footage, or branded imagery without a licence is prohibited and will result in ad rejection.
• AI-generated imagery that resembles or is derived from a real person's likeness requires that person's documented written consent.

18.3 Nestopar's IP

All Nestopar brand elements - including the Nestopar name, logo, "InfoCash" trademark, product names (Connect, Minix, Shop, Pro, Social, JobNest), and platform design are the exclusive property of Nestopar Private Limited. You may not use Nestopar's brand elements in your ads or in any external communication without Nestopar's prior written authorisation.

18.4 IP Infringement Reports

If you believe an ad on Nestopar infringes your intellectual property, submit a formal complaint via the Grievance Officer (Section 21) with:

• Your full name, contact details, and relationship to the IP.
• Details of the infringed IP (trademark registration, copyright certificate, etc.).
• The URL or campaign ID of the allegedly infringing ad.
• A declaration that your complaint is made in good faith.

We will investigate and respond within 15 business days. False complaints made in bad faith may result in action against the complainant.

19. InfoCash & User Rewards

InfoCash is Nestopar's native user reward currency. Nestopar users earn InfoCash by engaging with platform content - including watching promoted ads. This is how Nestopar creates an ecosystem where advertising directly rewards the people who see it.

• Advertisers whose ads are watched by users contribute to the InfoCash reward pool. This is built into Nestopar's platform economics - there is no additional cost charged to advertisers for InfoCash rewards.
• InfoCash is a user-facing reward currency. Advertisers have no control over InfoCash distribution, redemption rates, or reward amounts.
• Advertisers may not promise additional InfoCash rewards outside the platform's standard mechanism - i.e., you cannot advertise "earn 500 InfoCash by clicking this ad" unless this is part of an official Nestopar-managed promotion.
• Official Nestopar-managed InfoCash promotional campaigns (e.g., brand-sponsored reward events) are available as a premium product - contact your Nestopar account manager.
• InfoCash earned by users is governed by Nestopar's separate InfoCash Terms - advertisers are not party to that agreement.

20. Enforcement, Strikes & Appeals

20.1 Enforcement Actions

Nestopar may take any of the following actions in response to a policy violation, depending on the severity, frequency, and nature of the violation:

20.2 Forfeiture of Funds

Account suspension or permanent ban resulting from a policy violation will result in forfeiture of all unspent Advertising Wallet Credits. These credits will not be refunded and will not be transferred to another account. Spent budget is never refunded in any circumstance.

20.3 Account Circumvention

Creating a new account to circumvent a suspended or banned account is strictly prohibited. Nestopar uses technical, KYC, and behavioural signals to detect circumvention. Circumvention accounts will be immediately permanently banned and their Wallet Credits forfeited. Legal action may be pursued for material financial harm caused by circumvention.

20.4 Appeals Process

If your ad or account is suspended or struck, you may appeal as follows:

35. Submit your appeal within 7 business days of the enforcement action notice.
36. Address your appeal to the Grievance Officer (Section 21) with: your account ID, campaign ID, the specific enforcement action, and your grounds for appeal with supporting evidence.
37. Nestopar will acknowledge your appeal within 24 hours and respond with a decision within 15 business days.
38. During a pending appeal, the enforcement action remains in effect - campaigns are not reinstated pending appeal review.
39. The Grievance Officer's decision on an appeal is final at the platform level. You may escalate to a court of competent jurisdiction after exhausting the platform appeal process.

Appeals on grounds of "my competitor does it too" or "I didn't know this was the rule" are not grounds for reversal. This Policy is published publicly. Advertisers are expected to know and follow it.

20.5 Regulatory Cooperation

Nestopar cooperates fully with all legitimate regulatory and law enforcement inquiries. In response to lawful orders from CCPA, SEBI, RBI, IRDAI, MeitY, NCPCR, police, or courts, Nestopar will:

• Immediately remove or disable access to the relevant advertising content.
• Preserve and provide all records related to the advertiser account and campaign as required by law.
• Disclose advertiser identity and payment information to the relevant authority upon lawful request.

21. Grievance Redressal

Nestopar is committed to resolving advertiser and user concerns related to advertising promptly. Our Grievance Redressal mechanism is in accordance with the IT (Intermediary Guidelines & Digital Media Ethics Code) Rules, 2021, and the Consumer Protection Act, 2019.

For complaints about misleading advertisements, users may additionally contact the Central Consumer Protection Authority (CCPA) at consumerhelpline.gov.in or National Consumer Helpline 1800-11-4000.

For advertising complaints governed by the ASCI Code, complaints may be filed at ascionline.in.

22. Governing Law & Dispute Resolution

22.1 Governing Law

This Policy and all advertising agreements between the advertiser and Nestopar Private Limited are governed by and construed in accordance with the laws of the Republic of India, without regard to its conflict of law provisions.

22.2 Mandatory Arbitration

Any dispute, controversy, or claim arising out of or relating to this Policy, any advertising campaign, payment, account action, or the breach, termination, or validity thereof, shall be resolved exclusively by binding arbitration under the Arbitration and Conciliation Act, 1996 (as amended by the 2015 and 2019 Amendments).

• Seat of arbitration: Mumbai, Maharashtra, India.
• Language: English.
• Arbitrator: A sole arbitrator mutually appointed by the parties within 30 days of the notice of dispute. If not agreed, appointed by the Indian Council of Arbitration (ICA).
• Proceedings to be conducted as a documents-only arbitration unless the arbitrator directs otherwise.
• The arbitral award shall be final and binding on both parties.
• Each party bears its own costs of arbitration unless the award states otherwise.

22.3 Jurisdiction

Subject to the arbitration clause above, the courts of Mumbai, Maharashtra shall have exclusive jurisdiction over any matter not subject to arbitration or any enforcement of an arbitral award.

22.4 Limitation Period

All claims against Nestopar arising from advertising services must be filed within 1 (one) year from the date the cause of action arose. Claims filed after this period are time-barred and will not be entertained.

22.5 No Class Actions

All disputes must be brought individually. Class action, consolidated, or representative proceedings are not permitted under this Policy.

23. General Provisions

23.1 Policy Updates

Nestopar may update, modify, or replace this Policy at any time. We will notify advertisers of material changes via in-app notification and email to the registered address at least 7 days before the change takes effect (except where regulatory requirements necessitate immediate implementation). Continued use of Nestopar Ads Manager after the effective date of any change constitutes acceptance of the updated Policy.

23.2 Entire Agreement

This Policy, together with Nestopar's Terms of Service, Community Guidelines, Privacy Policy, and any applicable product-specific seller or employer agreements, constitutes the entire agreement between the advertiser and Nestopar with respect to advertising and supersedes all prior representations, understandings, or agreements (oral or written).

23.3 Severability

If any provision of this Policy is held to be invalid, illegal, or unenforceable under applicable law, that provision shall be modified to the minimum extent necessary to make it enforceable, or severed if modification is not possible. All remaining provisions shall continue in full force and effect.

23.4 No Waiver

Nestopar's failure to enforce any provision of this Policy on any occasion does not constitute a waiver of that provision and does not limit Nestopar's right to enforce it on any subsequent occasion.

23.5 Assignment

Nestopar may assign its rights and obligations under this Policy to any affiliate, successor, or acquirer. You may not assign your rights or obligations under this Policy without Nestopar's prior written consent. Any attempted assignment without consent is void.

23.6 Force Majeure

Nestopar shall not be liable for any failure or delay in ad delivery caused by circumstances beyond its reasonable control, including but not limited to: natural disasters, internet infrastructure failures, government orders, regulatory injunctions, strikes, or cyberattacks. Force majeure does not entitle the advertiser to a refund.

23.7 Relationship of Parties

Nothing in this Policy creates a partnership, joint venture, employment, or agency relationship between you and Nestopar Private Limited. You are an independent advertiser using Nestopar's platform on an arm's-length commercial basis.

23.8 Language

This Policy is written in English. In the event of any conflict between an English version and any translated version, the English version shall prevail.