How Dominos killed Pizza Hut ? | Dominos Case Study | Deepak Roy
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Pizza wars is a detailed case study how a Dominic pizza was brought by Tom and later he created dominos pizza which was lagging far behind from Pizza Hut in earlier 80s but the 30min free pizza campaign changed the market scenario and dominos went viral throughout USA and later dominoes entered in indian market in 1996 and brand played with indian psychology and blended the American pizza with indian taste and today the revenue of dominos in India is more than 5000crore and brand has presence in more than 2000outlets across country . #pizza #dominos #pizzahut
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