Desi vs Videsi: Campa Cola से Pepsi और Coke की बादशाहत ख़तरे में? | Case Study
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This case study video will teach us about the newest beverage king, who is ready to disrupt the soft drinks market with its entry. Pepsi and Coca-Cola's competitors have arrived and are available at more affordable prices. Mr. Mukesh Ambani, the industry leader and Business Tycoon, has demonstrated his strategic prowess in the competitive market. Reliance Consumer Products company made a significant move by acquiring the Campa Cola brand for Rs 22 crores in August 2022, aiming to outshine and capture the maximum market share. Watch the complete case study to know how Campa Cola will become the youth's favourite drink besides Pepsi and Coca-Cola by introducing classic ads, marketing like a pro, and using their strategies to make it a massive success.
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