Can Meesho's Business strategy beat Amazon and Flipkart?
Meesho is one of the most revolutionary startups of India, and the reason why I call them revolutionary is because they redefined the e-commerce playbook in India. So much so that, today, Millions of small sellers who never thought of selling online are now shipping products all across India!! Today a Jumka wala from Rajasthan is able to ship his products to the neighbourhoods of Kashmir and a clothing retailer from maharashtra is shipping her T-shirts all the way to Kanyakumari! And you would be shocked to know that, while e-commerce giants like amazon and flipkart have been burning cash in the Indian market, Meesho has already achieved profitability in the indian market and that too by empowering the smallest sellers of India!! So by democratising internet commerce for everyone in India, Meesho has become a billion dollar company.