How Balaji Wafers Destroyed Lay’s and Kurkure in India | Indian Brand Success Story
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Started as a small local brand in Gujarat, Balaji Wafers challenged global giant PepsiCo and won with lower prices, strong distribution, and local taste strategy. This is the inspiring story of how founder Chandubhai Virani built a ₹20,000+ crore snack empire and defeated multinational competition.
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